NRL games coverage was recently thrown into doubt in the UK. Setanta sports went into administration the night before the 3rd leg of State of Origin 2009. This left a lot of fans anxious as to whether they would be able to watch on of the most exciting competitions in Rugby League.
Luckily Big Pond, the Australian media company, came to UK fans’ rescue by streaming the game live on their website for free however the quality and atmosphere wasn’t the same as watching on a big screen down the pub or in your living room with your mates.
Setanta is said to have started out of a pub when they bid for the rights of one premier league game. Things grew a long way from there however with 1.3 million subscribers they were 600,000 short of the number analysts estimated they would need to break even. With such massive losses due to the substantial costs they were paying for sports rights, it was only a matter of time before their collapse.
When Setanta first won the rights to show NRL games in the UK a lot of fans were upset at having to pay an extra £15 per month for the privilege. In the past sky were showing the games as part of their already expensive sports package. Paying more money on top of this was not something fans looked forward to however it had to be done if they wanted their NRL games.
Many subscribers would only watch Setanta for their Australian Rugby League coverage and the people at Setanta realised this bringing The Footy Show and State of Origin along for the ride.
Today with Setanta UK going bust (their Ireland channels are still in operation) it’s unclear the future of NRL games coverage in the UK. ESPN have bought Setanta UK but it’s unclear what their plans are at this stage. If they merge the coverage with their network then NRL fans could see games return to channels that fall under their sky sports package.
So in the long run perhaps this turn of events is good for UK fans who want to see NRL games as cheaply as possible.











